ERE Webinar

The Evolution of Recruiting: How to Attract Candidates in a Brand-Led Market

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Candidates used to apply for a job and find out if they liked the company when they started. In this day and age, they do their research on review sites, social media and other places to get a good idea of what the company is like before even applying. In a job market that is now brand-led/company-led, candidates are shopping for so much more than a job. They are looking for companies that foster a culture that aligns with their values and goals.

Everyone has heard the phrase “walk a mile in someone else’s shoes,” right? Join Audra Knight and Ashley Bush for a free webinar on Thursday, August 30, as they discuss getting inside the mind of your target audience, walking in their shoes, and learning how to speak their language to attract them to your organization.


  • Learn how to build candidate personas to attract the right talent
  • Build targeted content to engage with specific talent pools
  • Identify the best channels for your audience, so it is seen by the right people
  • Promoting your campaigns, with or without a big budget

Who Should Attend: Recruiters and recruiting leaders who want to strengthen the relationship between their company’s brand and talent acquisition strategy.

This webinar will fill up fast. Register for free to reserve your seat now. Can’t attend? No problem! Register for the webinar, and you’ll receive a link to view the video recording the next day. Everyone who attends the live broadcast will receive HRCI and SHRM credits.

Register Now

Presented by:

Audra Knight

Audra Knight is a brand boundary breaker and serves as the Manager of Recruitment Operations at cybersecurity leader Tenable. She creates and supports their global talent acquisition strategy to include process improvement and employment brand management. Her innovation and successes in marketing practices, while leveraging tech tools to attract rare talent, has given her sought-after subject matter expertise. Audra has spoken at events such as ERE, #SRSC, recruitDC, and Universum Employer Branding Conference and has been published in ERE Media, Workology, and Undercover Recruiter. When not working, you can find her playing hockey or bass in a rock band.

Ashley Bush

Ashley Bush is currently a University and Employment Brand Recruiter for Tenable, a Maryland-Based Cyber Exposure company. After 4 years of searching for purple squirrels across Tech, Creative Services, Sales, and Marketing, she transitioned into the niche field of candidate attraction through employer branding and recruitment marketing. Her specialty is attracting the right talent through engaging content on the right channels. In a nutshell, she's here to make recruiters' lives easier!