ERE Webinar

Recruitment Marketing 101: How to Build an Inbound Pipeline of Qualified Candidates

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Stacy Zapar has nearly 20 years of experience as a recruiter with a focus on helping companies build a strong employer brand. She’s worked with both large, established brands like Zappos and smaller, startup companies like Greenhouse. Stacy has found that when it comes to the top of the recruiting funnel, companies are usually experiencing one of two problems: too many unqualified applicants, or too few candidates applying altogether.

Fortunately, effective recruitment marketing strategies can help alleviate both of these pains. In this webinar, Stacy shares her tips and tactics at each stage of the candidate journey – all the way from awareness to advocacy – that build a healthy, qualified inbound pipeline of candidates.

Join her for this webinar to learn:

– Examples of content she creates to filter out unqualified applicants and attract the right talent in order to build a strong, inbound pipeline of candidates

– The role employer branding plays to engage and nurture applicants at each stage of the candidate’s journey (and what those key stages are)

– How she has adapted her employer branding strategy at clients TripAdvisor, Zappos, and now Greenhouse, based on company size and biggest recruiting pain

*Sponsored Webinar Content 


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Presented by:

Stacy Zapar

Stacy Donovan Zapar is an 18-year recruiting veteran for Fortune 500 tech companies and Founder of Tenfold, a boutique recruitment strategy, training and consulting firm advising top brand clients such as Zappos, TripAdvisor, Booking.com and Greenhouse Software on talent acquisition strategies specific to employer branding, social recruiting, talent attraction, sourcing, candidate engagement, HR technologies, candidate experience, employee engagement, company culture and more.

Stacy is the Most Connected Woman on LinkedIn since 2008 with more than 40,000 1st-level connections, making her the #5 most connected person out of 380 million members worldwide. She was named 2015 Trendsetter of the Year for Talent Acquisition by SHRM’s HR Magazine for her leadership of the Zappos Insider initiative and has been featured in The Washington Post, Harvard Business Review, Forbes, Entrepreneur, Fortune, Huffington Post, Business Insider, Business Review Weekly and many other publications. Her own blog has more than one million views.

She is an advisory board member for multiple HR tech companies, served as Technical Editor for Wiley's LinkedIn Marketing: An Hour a Day, is #6 on Huffington Post’s Top 100 Most Social HR Experts on Twitter and #5 on ERE’s 50 People Most Mentioned by Recruiters on Twitter. Feel free to connect with Stacy on LinkedIn and Twitter at @StacyZapar.