ERE Webinar

Recruiting and Employment Branding

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Candidates don’t come to us in a vacuum. Before they even apply for a position or speak to a recruiter, they’ve been exposed to advertising, the experience of family members or friends, and the power of social media to shape what they know, or think they know, about our business. A positive employment brand can help attract top candidates, making your job easier. An employment brand that’s less clearly defined or poorly communicated can have the opposite effect.

The candidate experience plays a huge part in how potential hires view the company, and it can also affect how current employees feel about where they work. As recruiters, we have the power to build our company’s Employee Value Proposition to bring to life a compelling employment brand.

In this webinar, we’ll explore what good talent branding looks like and how you can maximize your company’s value proposition to create an effective message for successful talent acquisition and retention. Our speaker will focus on:

  • The value of great talent branding
  • How to create and evaluate your own company’s Employer Value Proposition
  • Activation strategies for talent acquisition and employee engagement

Join our free webinar on Thursday, March 30 for a practical approach to leveraging your company’s Employer Value Proposition and employment brand .

Our speaker, Jody Ordioni, will share her experience with integrating marketing, internal communications and social media to convey a seamless employer brand experience.

Who should attend? This webinar is for recruitment professionals who are wanting to enhance and amplify employer branding to attract and retain top talent. Join us on Thursday, March 30.

Have you recently been part of an employer branding initiative? Share your insights and maybe win some swag. Take the survey.

We are compiling a list of employer branding resources. Add yours here.

The webinar will fill up fast. Register for free to reserve your seat now.

Can’t attend? No problem! Register for the webinar, and you’ll receive a link to view the video recording the next day.

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Presented by:

Jody Ordioni

Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.