Hyper-personalization isn’t a strategy just for recruiting millennials, used in the final stages of the hiring process to seal the deal. In the current candidate-driven market, it is increasingly difficult to find, attract, hire, and retain highly qualified applicants. No one knows this better than those involved in sourcing. The long game of the recruiting process is getting to the finish line of an accepted offer. The short game is getting to the first “yes”, which is getting a prospective candidate to agree to opening the lines of communication with your team. Knowing your target candidates and what they are looking for in a work environment means you can appeal to their individual interests from the beginning and tailor your communications to effectively attract the candidates you hope to bring on board. This is especially important, and more challenging, when developing a talent pipeline that includes passive candidates.
Recent studies suggest 80% of candidates choose one job offer over another because of the personal relationships they form during the hiring process. With this in mind, hyper-personalization is a critical skill for any recruiter’s strategy. Engaging professionals with unique, highly personalized communication can give you the advantage in attracting applicants. For the passive candidate who may be reluctant to consider a career change, it is essential. Interestingly enough, hyper-personalization isn’t necessarily about creativity, but is more about anticipating how certain talent would prefer to be approached and then calibrating your communication to best suit their expectations.
- Introspection and analysis of outreach
- Leveraging your client groups to perfect messaging
- Establishing cadence and timing of outreach campaigns
Don’t miss this opportunity to add horsepower to your candidate outreach techniques. Join Ashley Core and Steve Levy on Thursday, September 7, 2017.
Who should attend? Recruiters and talent acquisition teams who want to get ahead of the pack and learn how to engage, recruit, and hire highly sought after talent.